Jack Haynes

WORK HISTORY

EDUCATION

ABOUT JACK HAYNES

2026My career began on the buying side within the convenience channel, a foundation that shaped my entire commercial approach. As a buyer, I learned how categories are managed, how consumer behaviour drives decisions, and how retailers balance quality, cost, and operational challenges. I gained firsthand experience of the pressures, priorities, and expectations that sit behind every negotiation and every purchasing choice.This insight became a powerful advantage when I transitioned from buying into sales. Moving to the supplier side allowed me to leverage my buyer’s perspective, enabling me to anticipate needs, understand pain points, and position solutions in a way that truly resonates with my customers. That shift from buyer to seller gave me a dual perspective that continues to underpin my approach today: collaborative, commercially sharp, and always customer-centric.Over 15 years in the FMCG industry, I have developed a strong track record across multiple channels—including supermarkets, convenience, food service, wholesale, food manufacturing, airlines, and events. This breadth of experience has given me a unique lens into consumer demand, category evolution, and what different sectors require from their supply partners.For the past four years, I have been a Senior National Account Manager at The Ice Co where my passion for the industry has truly come to life. Ice may appear simple, but it is a product with huge complexity and opportunity—from format to function, logistics to quality, sustainability to customer experience.My key focus is delivering the right solutions for my customers, helping them understand not only how to source ice efficiently but also which ice types best serve their consumers—whether that’s cubes, crushed ice, super cubes, premium formats, or bespoke solutions tailored to specific sectors. I work closely with each customer to ensure the right product, quality, availability, and supply chain setup are in place, always aiming to drive value on both sides of the relationship.Collaboration sits at the heart of everything I do. I don’t approach customers as accounts; I approach them as partners. I believe in open communication, shared objectives, and working together to achieve mutually beneficial outcomes. I love the diversity of the customers I support, and the chance to play a part in delivering award-winning ice to the UK and global markets.