Jack G.
Senior Marketing Manager (Post-16, International Recruitment & Schools and Community Engagement) @Cambridge Regional College
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WORK HISTORY
Senior Marketing Manager (Post-16, International Recruitment & Schools and Community Engagement) @Cambridge Regional College
As Senior Marketing Manager at Cambridge Regional College, I work alongside the Director of Marketing to lead the strategy and delivery of student recruitment, employer engagement and brand-building campaigns. I am responsible for marketing performance across provision areas including study programmes, T Levels, apprenticeships, supported learning, international, ESOL and access.Student Recruitment & School EngagementI lead the planning and execution of integrated campaigns across digital, print, social and video to generate leads and drive enrolments. I oversee the school engagement function, managing a team responsible for building strong partnerships with feeder schools and aligning our activity with local competitor timelines, including CAP.Digital Marketing & CRMI manage PPC, email marketing, automation and performance reporting. I’ve driven forward improvements in campaign tracking and ROI, while also driving down acquisition and lead costs,Employer Engagement & B2B CampaignsI lead on employer-facing marketing, working closely with the Employer Enagagment team to promote commercial training and apprenticeships. I’ve introduced sector-based campaigns that position the College as a trusted partner to local and regional employers.Events & Brand ExperienceI oversee the College’s major events programme including Open Days, Job Fairs, Award Ceremonies and stakeholder events. I ensure all events support brand positioning and recruitment objectives, delivering high-quality experiences that convert interest into action.
EDUCATION
Newcastle University
Master's degree, Public Relations and Media
Newcastle University
Bachelor of Arts - BA, Classical and Ancient Studies
ABOUT JACK G.
I am an accomplished, award-winning and driven PR and marketing strategist, acknowledged for my achievements, with a track record of nurturing and safeguarding corporate brands. My expertise lies in deploying both proactive and reactive strategies, particularly within the education and publishing sectors. Additionally, I possess a proven ability to execute internal communication initiatives seamlessly, along with a history of leading influential campaigns that enhance brand visibility and boost revenue.Recent Published
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