Jack Dodsworth
Content Specialist @Surge
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WORK HISTORY
Content Specialist @Surge
Middlesbrough, GB
Lead content strategy and delivery across a portfolio of retainer clients, producing website copy, landing pages, blogs, campaign content, case studies, and SEO-led content that supports visibility, trust, and commercial growth.Plan structured content calendars, topic clusters, and conversion-focused website narratives, aligning messaging with wider SEO, brand, and business objectives rather than treating content as isolated copy.Work closely with SEO, design, development, and account management teams to ensure content is not only well written, but strategically positioned, structurally effective on-site, and aligned with client goals.Manage client communication and content discussions directly, presenting rationale, shaping tone of voice, identifying content gaps, and helping clients understand how stronger messaging supports engagement, retention, and revenue.Played a key role in the redevelopment of the Surge website, helping refine and articulate the brand voice through deep research, positioning work, and narrative structure, with content delivered to a high standard ahead of build deadlines.Improved team efficiency and consistency by developing more intentional content workflows, including structured project systems, tone-of-voice guidance, terminology controls, and reusable frameworks that support faster, more accurate drafting across accounts.Recognised internally for Outstanding Delivery, reflecting strong client feedback, editorial standards, reliability, and contribution to high-value accounts generating significant recurring revenue.
EDUCATION
Teesside University
Journalism
Middlesbrough College
Level 3 Diploma, Creative Media Production
ABOUT JACK DODSWORTH
Somewhere between a marketing writer and a fantasy scholar with a soft spot for sad elves and good sentence structure:• Video Journalist – Produced promotional films and interviewed key figures in film, animation, and gaming at Animex Festival, including Rhianna Pratchett & Emil Pagliarulo.• Digital Marketing Exec – Managed and edited 200+ blogs, guides, and videos, blending SEO, branding, and audience engagement strategies.• YouTube Content Creator – Built a 38K+ subscriber gaming channel with 5.5M+ views, specialising in Dragon Age, Baldur’s Gate, and RPG tinfoil theories.• Account Manager – Increased B2B social media engagement by 200% through targeted, brand-driven content strategies.• SEO Content Writer – Crafted high-impact, search-optimised content across various industries, ensuring maximum visibility.• Ecommerce Manager – Developed SEO-focused category content, blogs, and video strategies, optimising site performance and discoverability. & :Obsessed with classic literature, period dramas, and anything that makes life feel like a novel.Known to romanticise historic towns, old-world architecture, and time-travel aesthetics.Big on spontaneous adventures, gig trips, and curating a life worth romanticising.Part-time RPG YouTuber covering fantasy RPGs & storytelling in games.Swiftie, Whovian, vinyl enthusiast, gig photographer & film buff.
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