Jack Derham
Paid Media Specialist at Over The Top Marketing
- Role
- Paid Media Specialist at Over the Top Marketing
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jack Derham
Digital Marketing Professional specializing in multi-channel customer acquisition across paid social, search, and video platforms. Proven expertise in managing high-budget campaigns, overseeing campaign operations, and collaborating with cross-functional teams to scale brand growth. Experienced in leveraging emerging ad technologies and platform insights to drive measurable business outcomes.
Experience
Paid Media Specialist
Jan 2025 — Present · Los Angeles, CA, US
Manage paid media campaigns at scale, ensuring performance goals related to lead generation are met and exceeded.Strategize, build, and execute new campaigns across multiple social platforms, optimizing for efficiency and effectiveness.Manage, test, and optimize Google Search campaigns to improve conversion performanceOwn day-to-day campaign management and proactively implement optimization strategies.Oversee operational workflows, ensuring all red flags and platform-related issues are swiftly identified and resolved.Manage and optimize daily and weekly budgets, KPIs, software integrations, and automation opportunities to enhance performance.Provide strategic insights to clients by analyzing campaign data, identifying trends, and delivering actionable recommendations for improvement.Direct the gathering of ad specs, trafficking creative, and mockup development to maintain high-quality execution.Ensure precision in campaign tracking, targeting, audience segmentation, and creative deployment through thorough quality assurance.Stay ahead of industry trends to implement best practices and proactively test new strategies.Develop team expertise by training and mentoring junior team members on processes, campaign management, and platform innovations.2025 Managed $1.3M in paid media across YouTube, Demand Gen, TikTok, Reddit, and Google Search Increased account average CTR by 25% on YouTube traffic campaigns2024 Managed $1.8M in paid media across Meta, TikTok, and YouTube Reduced CPM by 20% for a national brand’s awareness campaign Lowered CPC by 44% for a client’s consideration campaign
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