Jack Connell
- Role
- Test & Learn Data Program Manager at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jack Connell
Ten-year history of helping teams solve complex problems. Possess exceptional expertise…
Experience
Test & Learn Data Program Manager
Jan 2022 — Present
Building a Test & Learn culture in our Consumer Bank by driving adoption of Mastercard’s Applied Predictive Technologies (APT) platform as a centralized tool to run A/B & Multivariate tests for digital campaigns. Helping digital, product, and marketing teams decide which products and features get priority funding by using A/B test results to more quickly identify successful or failing digital campaigns through metric-driven analysis. Driving $5MM in cost savings in the first year of adoption through our goal to on-board analyst, digital, product, and marketing teams and running 100 A/B and multivariate tests using the APT platform. Own data management processes including data identification, ingestion, and automation. Building a Center of Excellence for on-boarding, training, and a learning library from past tests.
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