Jack Bray

About Jack Bray

I am a senior real estate and asset management leader with 20+ years of experience driving performance across commercial, industrial, healthcare, and mixed-use portfolios. In my current role as Senior Asset Manager at G.W. Williams, I oversee a diverse portfolio across California and Arizona, with a focus on maximizing net operating income, optimizing leasing strategy, and enhancing long-term asset value.My work sits at the intersection of operations, finance, and market strategy. I lead asset-level business planning, capital investment decisions, and leasing execution—aligning each property with ownership objectives while responding to real-time market conditions. This includes hands-on involvement in rent strategy, tenant negotiations, capital projects, and portfolio repositioning to drive measurable performance.I bring a disciplined, data-driven approach to asset management, combining financial analysis with operational execution. Over the course of my career, I have delivered more than $8.2M in savings through cost optimization initiatives, while also improving leasing outcomes, tenant retention, and overall portfolio efficiency.My background in facilities and sustainability provides a unique advantage in asset management—ensuring that operational decisions directly support financial performance, regulatory compliance, and long-term asset durability. I have led initiatives that improve building performance, reduce operating expenses, and enhance tenant experience across complex portfolios.I am recognized for building strong relationships with tenants, brokers, vendors, and internal teams, and for bringing clarity and accountability to asset performance. With 17+ LinkedIn recommendations and multiple industry awards, I am known for combining technical expertise with practical execution and leadership.My focus is simple: drive NOI, reduce risk, and position assets to outperform the market.

Experience

1. Senior Asset Manager

   G.W. Williams Co.

   Dec 2025 — Present · San Mateo, CA, US

   Lead asset management strategy and execution for a diverse portfolio of commercial real estate assets across California and Arizona, with direct responsibility for driving net operating income, optimizing leasing performance, and enhancing long-term asset value.Oversee all aspects of asset performance, including financial planning, leasing strategy, capital investment, and operational execution. Serve as the primary liaison between ownership, property management, leasing brokers, and vendors to ensure alignment with investment objectives and market conditions.Impact:• Develop and execute asset-level business plans to drive NOI growth, optimize leasing performance, and enhance long-term asset value • Lead leasing strategy and rent positioning, using market data, vacancy trends, and deal structuring to maximize absorption and revenue • Oversee financial performance, including budgeting, variance analysis, expense control, and capital planning across the portfolio • Direct capital improvements and operational execution, including vendor management, project oversight, and property inspections • Partner with ownership, brokers, legal, and property management teams to negotiate leases, manage risk, and align asset strategy with investment objectives

Education

• University of Phoenix

  Certificate in Project Management

  2012 — 2013

• University of Phoenix

  Bachelor of Science (B.S.), Business Management

  2008 — 2012

• University of California, Berkeley Extension

  Certificate in HVAC

  2015 — 2016