Jack Bolas
Strategy Director, Commerce at Flywheel Digital
- Role
- Commerce Strategy Director at Flywheel
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jack Bolas
Digital commerce leader with deep experience in client services and commercial strategy. Proven at driving incremental sales and share growth across major retail platforms including Amazon, Walmart, Target (Roundel), Instacart, Kroger, Criteo, and others. Experienced across Search, Display, and CTV, leveraging clean-room insights and data-driven analysis to inform holistic, full-funnel strategies.Former professional runner and people leader with a track record of building and coaching high-performing teams. I bring a strong analytical foundation, rooted in a science background, combined with hands-on experience in paid media and retail operations to deliver innovative and sustainable business outcomes.
Experience
Commerce Strategy Director
Feb 2024 — Present
Serve as commercial owner for Flywheel’s retail media channel across Amazon and other digital commerce marketplaces, helping to meet or exceed 6 of 8 quarterly targets over past two yearsDefine and operationalize go-to-market strategy for retail media, blending market trends, client needs, and Flywheel capabilities into clear positioning and sales enablement narrativesAct as advisor to executive stakeholders, delivering clear performance reporting, strategic recommendations, and investment tradeoffs to inform decision makingPartner with Sales, Product, and Marketing to build scalable commercial resources, streamline workflows, and equip 30+ sellers to drive retail channel growthLed 150+ pitches in 2024 and 2025, delivering insight-fueled presentations that reinforced Flywheel’s commerce capabilities and effectively aligned them to meet client objectives
Education
University of Wisconsin-Madison
Bachelor of Science (B.S.), Zoology/Animal Biology
2006 — 2010
UNC Kenan-Flagler Business School
Master of Business Administration - MBA, Concentration in Marketing; Enrichment in Sustainable Enterprise
2018 — 2020
Skills
- Research
- Microsoft Word
- Retail
- Teaching
- Event Planning
- Fundraising
- Youth Development
- Travel Planning
- Team Building
- Powerpoint
- Coaching
- Leadership
- Editing
- Zoology
- Sports
- Social Media
- Logistics
- Public Speaking
- Event Management
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