Jack Armstrong

About Jack Armstrong

President of ACUMEN, LLC, a boutique sustainable marketing, advocacy, and business communication consulting practice, founded after his 24 year career with BASF – The Chemical Company. Key focus areas include energy efficiency/durability for sustainable construction in the built environment, in addition to B2B supply chain, life cycle analysis, and federal/state/city advocacy messaging along the entire value chain. Armstrong has specific public relations and speaking experience with B2C messaging linked to high performance attributes enabled via products of chemistry. Having graduated with a degree in chemical engineering from the University of Texas, Armstrong began working for BASF in 1989. His posts included Nylon Polymer Manufacturing in Freeport, Texas; Nylon Fiber Intermediates Product Management and Supply Chain Manger in New Jersey; Regional Marketing Manager for BASF South American Acrylic and Dispersion Polymers located in Sao Paulo, Brazil; General Manager Polyurethane Systems Americas located in Brussels, Belgium; Business Manager Expandable Polystyrene Foams for North America; Leader Construction Markets North America; and Director, Marketing and Communications North America located in New Jersey. He\'s served on the board of directors for the Sustainable Building Industries Council, the Structural Insulated Panel Association, the board and Chair of Sustainability Committee of BPA – the worldwide consumer and media audit association, Chair for the Building & Construction Materials Issues Team of the American Chemistry Council’s Plastics Division and a member of the Chief Marketing Officers Association and the United Nations Environmental Program Sustainable Building Climate Initiative Materials Technical Advisory Committee. Currently, Jack serves on the Board of the Energy and Environmental Building Alliance (EEBA) and Team Zero (formerly the Net-Zero Energy Coalition). He also dedicates time as COO and Executive Director of the Structural Insulated Panel Assn and trains construction design professionals in sustainable material multi-attribute decision making around material hazard, exposure, and risk for other associations including the American Chemistry Council and the Vinyl Institute. • Fluent in English and Portuguese with strong Spanish and basic French and German skills

Experience

1. Executive Director and Chief Operating Officer

   Structural Insulated Panel Association

   Jan 2014 — Present · Fort Lauderdale, FL, US

   Direct day to day operations of the 300+ member construction industry trade association and develop industry strategies, educational outreach, marketing/communications, and partnerships to grow the penetration of structural insulated panels in wall, floor, and roofing applications in both residential and commercial construction applications.The Structural Insulated Panel Association (SIPA) is a non-profit association dedicated to increasing the use and acceptance of structural insulated panels (SIPs) in green, high performance building by providing an industry forum for promotion, communication, education, quality assurance, and technical and marketing research. SIPs are a high performance, panelized building system that offers superior thermal performance, air tightness, and durability for energy-efficient homes and commercial buildings. Builders and design professionals seeking to reduce energy use and minimize the carbon footprint of their buildings utilize SIPs as a cost-effective solution for exterior wall and roof systems that also cuts down on framing time, lessens construction waste, and ensures greater jobsite quality control through prefabrication. SIPs are an enabling technology to meet to the Architecture 2030 Challenge for net-zero carbon neutral buildings today. Learn more at

Education

• University of Virginia Darden School of Business

  Sustainability in Business Graduate, Sustainability Studies

  2004 — 2004

• University of Houston, C.T. Bauer College of Business

  Masters of Business Administration (partially completed), Business, Management, Marketing, and Related Support Services

  1993 — 1994

• The University of Texas at Austin

  BS Chemical Engineering, Engineering, Mangement, Strategy

  1984 — 1989

Skills

• Team Leadership
• Coatings
• Team Building
• Product Management
• Leadership
• Green Building
• Plastics
• Business Strategy
• Chemical Engineering
• New Business Development
• Strategic Communications
• Corporate Branding
• Product Marketing
• International Sales
• Mergers & Acquisitions
• Negotiation
• Social Media
• Business Development
• Strategic Partnerships
• Polymers
• Project Management
• Advertising
• Management
• Sales
• Manufacturing
• Market Analysis
• Communications Strategy
• Market Research
• Strategy
• Competitive Analysis
• Public Speaking
• Change Management
• Market Development
• Strategic Planning
• Product Development
• Public Relations
• Marketing Strategy
• Event Management
• Sustainability
• Cross-Functional Team Leadership