Jacinta W.

About Jacinta W.

As Program Director for E3 Durham at Forward Cities, I bring over 20+ years of experience…

Experience

1. Business Whisperer Founder

   Lyfe Wurks

   Aug 2018 — Present · US

   Founder & Strategic Growth Partner | Lyfe WurksWe believe business growth shouldn\'t require a PhD in confusion. That\'s why we specialize in creating tailored, high-impact strategies that actually make sense—and deliver measurable results. Our approach? Skip the jargon, focus on what wurks, and give you actionable steps you can implement immediately.As a dynamic trainer and speaker, I tackle the topics that keep entrepreneurs up at night: startup foundations, networking for introverts (yes, it\'s possible!), marketing that converts, sales that builds relationships, and workplace professionalism that opens doors. Our philosophy is simple: if you leave our sessions more confused than when you arrived, we haven\'t done our job.We\'re deeply collaborative by nature, working alongside entrepreneurs to transform their visions into thriving businesses by leveraging their unique strengths and turning challenges into competitive advantages. Building lasting relationships isn\'t just good business—it\'s how real change happens.Equal Pay Consulting: What started as a passion project has become a calling. We\'re committed to supporting organizations through compensation equity audits and strategic improvements, while conducting meaningful research on pay disparities affecting Black women entrepreneurs and small business owners. The insights and stories we\'re gathering are being compiled for my upcoming book (2026 release).Our mission: Help you achieve your goals, boost your bottom line, and scale strategically in competitive markets—without losing your sanity or your authenticity in the process.