Jacinta Callaway

About Jacinta Callaway

Strategic communication leader with over 15 years of experience in delivering impactful communication strategies across the technology, manufacturing, retail, and consumer packaged goods industries. Proven track record in enhancing brand visibility, employee engagement, and internal and external communication initiatives. Adept at driving corporate communications, content development, and relationship management to support business objectives. Experienced in mentoring teams, developing brand narratives, and executing large-scale campaigns that foster engagement and elevate organizational profiles.

Experience

1. Talent Communications Leader

   Sonoco

   Feb 2022 — Present · Hartsville, SC, US

   Lead talent marketing and communications strategy supporting talent acquisitions, early career, organizational development, mentoring, and talent development initiatives.• Developed and launched Sonoco’s first Employee Value Proposition (EVP) to strengthen employer brand and talent positioning.• Increased job candidate traffic by 300% through strategic communications tied to the career site relaunch.• Built and lead a Talent Communications process that improves visibility, alignment, and execution across HR leadership.• Own branding and content for the Emerging Leader Program and early career initiatives, driving 25% growth in awareness and participation.• Led global communications for the company’s first Annual Employee Survey, helping drive a 58% participation rate.• Direct multi-channel campaigns and multimedia content (photo/video) that elevate recruiting, internal communications, and employer brand storytelling.• Mentor marketing interns, supporting skill development and professional growth.

Education

• Lynn University

  Master of Business Administration - MBA, Marketing

• Old Dominion University

  Bachelor of Applied Science (B.A.Sc.), Business Administration