Jacinda Soto
Associate Media Optimization Atv @WPP Media
Signup · Get unlimited contacts
WORK HISTORY
Associate Media Optimization Atv @WPP Media
New York, NY, US
Collaborate with Account Service teams and ATV partners to execute high-performing Addressable TV (ATV) campaigns for a diverse range of clients. My role focuses on ensuring smooth campaign launches, optimizing live performance, and improving workflows to drive efficiency across teams.Key Responsibilities:• Oversee the end-to-end campaign process, including booking, creative trafficking, setup, and monitoring, to ensure campaigns run smoothly and meet client goals.• Analyze live campaign pacing and performance, working closely with ATV partners to implement optimizations as needed.• Coordinate across multiple clients and internal teams to deliver seamless execution and address challenges proactively.• Introduce and refine workflows and organizational systems to enhance team productivity and improve overall campaign management processes.
EDUCATION
Forest Hills High School
Advanced Regents Diploma
Queens College
Bachelor of Fine Arts - BFA, Design
SUNY New Paltz
Computer Science
ABOUT JACINDA SOTO
Hi, I’m Jacinda (juh-sin-duh), a passionate designer with a BFA in Design and a minor in Media Studies specializing in branding, UX/UI, and advertising design. I love creating designs that capture attention and leave a lasting impression. Whether I’m working on dynamic brand identities, intuitive user interfaces, or engaging advertising content, I bring a blend of creativity and strategic thinking to ensure my designs align with client goals and enhance user experience.I’m experienced with Adobe Creative Suite, Figma, and Canva, and I’m always excited to dive into new design trends and technologies. I thrive on tackling fun and unique projects and am dedicated to delivering high-quality, impactful work. Let’s connect—I’m eager to bring my creativity and skills to a new team or project!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.