Jacinda Myre

About Jacinda Myre

I am a results-driven marketing executive with over seven years of experience driving revenue growth across SaaS, enterprise technology, and healthcare sectors. My expertise lies in bridging the gap between high-level brand strategy and rigorous operational execution. Throughout my career, spanning global enterprises like Equifax to high-growth engineering firms, I have specialized in building scalable demand generation frameworks that yield measurable bottom-line impact.Most recently, as Director of Marketing at The Vitruvius Project, I architected the marketing department from the ground up by establishing the tech stack and demand generation strategies that doubled organic traffic. My approach is rooted in technical depth. I am as comfortable leading board level strategy meetings as I am resolving critical site architecture issues to optimize conversion funnels.Professional Highlights• Revenue and Pipeline Impact: Spearheaded strategic campaigns at Equifax resulting in a $68M open opportunity pipeline and $17M in total sourced revenue.• Team Leadership: Led cross-functional teams of up to 24 reports and consistently exceeded sales quotas, notably achieving a $9.7M sales high against a $9.2M goal.• Market Expansion: Developed and managed 36 demand generation campaigns and 6 channel partner programs while optimizing monthly budgets and ensuring high integrity lead flow.• Strategic Growth: Authored pitch deck collateral that supported a $15M capital raise and pioneered rebranding strategies for manufacturing and real estate firms.Currently, I serve as Head of Marketing at Wilson Marketing Co. where I leverage my background in B2B and B2C SaaS to provide fractional leadership and high-impact marketing consultancy. I specialize in SEO architecture, sales enablement, and full funnel optimization for organizations requiring a leader who understands the intersection of marketing spend ROI and long-term enterprise value.Specialties: Multi-channel campaigns | Account-based marketing | Sales enablement | Demand generation | Content marketing | Digital strategy | Team development | Customer retention marketing

Experience

1. Head of Marketing

   Wilson Marketing Co

   Mar 2025 — Present · Salem, OR, US

Education

• Eastern Michigan University

  Master of Science - MS, Integrated Marketing and Communications

  2018 — 2020

• Butte College

  Associate’s Degree, Communication and Media Studies

  2012 — 2015

• California State University, Chico

  Bachelor’s Degree, Organizational Communication Studies

  2015 — 2017