Jacey Silverberg
Marketing Technology | Driving Impactful Marketing Strategies & Seamless Operations | Innovating at the Intersection of Tech, Data, and Marketing
- Role
- Senior Regional Director, Marketing Automation & Customer Experience at HCLSoftware
- Location
- Barrington Hills, IL, US
- LinkedIn followers
- 500 followers
About Jacey Silverberg
Jacey is a highly experienced Sales and Marketing Leader with over two decades of expertise in developing advanced marketing programs. Her work has involved integrating customer analytics, segmentation, digital outbound/inbound marketing, and marketing operations for renowned Fortune 100 companies such as Home Depot, Cox Communications, Comcast, and IBM, and Adobe.Jacey\'s vast experience extends from traditional channels to emerging digital channels. As a result, she maintains a \"customer first\" mindset that delivers marketing strategies coupled with operational excellence.In recent years, Jacey has transitioned her focus to Software and Professional Services Sales, specializing in helping businesses of all sizes achieve successful transformations. Her expertise lies in aligning real-time sales and marketing enablement automation solutions at scale.Specialties: Software Sales, Sales Enablement, Content Management, Retail, Telecom, Financial Services & Banking, Insurance, Utilities, Digital Marketing, Email Optimization, Generative AI, Predictive AI, Real-time decisioning and Personalization, Enterprise Marketing Solutions, CRM Strategy, Technology, and Systems, Marketing Automation, On-Demand Campaign Management, Omni Channel Enablement, Operational Excellence, Segmentation, Marketing Analytics, Decision Engine Technologies, Big Data Integration, Customer Experience, Lifecycle Management and Channel Marketing, AI and Machine Learning.
Experience
Senior Regional Director, Marketing Automation & Customer Experience
Jul 2024 — Present
Skills
- Data Warehousing
- Direct Mail Campaigns
- Unica
- Online Campaign Management
- Databases
- Loyalty Marketing
- Direct Marketing
- Business Analytics
- Data Analysis
- Management
- Workflow Management
- Segmentation
- Customer Experience
- Teradata
- Crm
- Analysis
- Predictive Analytics
- Marketing Analytics
- Business Process
- Crm Operations
- Loyalty Programs
- Crm Integration
- Marketing Automation
- Leadership
- Real Time
- Process Improvement
- Mrm
- Data Integration
- Business Intelligence
- Web Analytics
- Multi-Channel Marketing
- Customer Analysis
- Strategy
- Database Marketing
- Marketing
- Customer Acquisition
- Closed Loop Marketing
- Organizational Development
- Etl
- Interactive Marketing
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