Jaci Larson

About Jaci Larson

As a marketing leader, I drive sales, revenue growth, and client retention, by drawing on…

Experience

1. Senior Director, Enterprise Imaging Segment Marketing Uhg Fortune Rank 5

   Optum

   Feb 2023 — Present

   Over the next few months, Optum and Change Healthcare are coming together under a shared mission as we integrate our companies. As the Senior Director, Segment Marketing my role continues to focus on leadership of enterprise imaging team for radiology, cardiology, and new market entry. I build and manage demand generation budgets and strategy by market to meet annual TOFL, MQL and Marketing Contribution Pipeline goals. Concurrently I ensure team delivery of new product launch sales enablement materials, trade shows, content marketing and syndication campaigns w/3rd parties. Key Skills: Strategic Leadership | Cross-functional Leadership | People Manager | Segment Marketing | Product Marketing | Product Launch | Sales Enablement | Market Research | Segmentation | Data Analytics | Market Share | Buyer Journeys | Buyer Personas | Digital Marketing | Demand Generation | Content Creation | Social Media Marketing | Website | SEO | SEM | Trade Shows | Healthcare Industry Experience | Enterprise Imaging Marketing | Healthcare IT Solutions

Education

• The University of Chicago Booth School of Business

  Professional Development, Strategic Marketing Management

  1998 — 1998

• UMN Carlson School of Management

  Professional Development, Business-to-Business Marketing

  2007 — 2007

• University of North Dakota

  Bachelor of Science - BS, Textiles, Clothing & Consumerism

• University of St. Thomas - Opus College of Business

  Master of Business Administration - MBA, Business Administration, General Management

  2000 — 2002

• The University of Chicago Booth School of Business

  Professional Development, Executive Program in Corporate Strategy

  2001 — 2001

Skills

• Sales Operations
• Strategy Development
• Customer Insight
• Management
• Product Marketing & Development
• Industry Research
• Strategic Planning
• Market Analysis
• Competitive Analysis
• Web Marketing
• Marketing
• Lead Generation
• Segmentation
• Sales Process
• Go-to-Market Strategy
• Interactive Marketing Strategy
• Social Media Marketing
• Marketing Strategy
• Growth Strategies
• Team Leadership
• Database Marketing
• Sem/SEO
• Online Advertising
• Business Strategy
• Data Analytics
• Qualitative & Quantitative Market Research
• Digital Marketing
• Branding
• Competitive Intelligence
• Email Marketing
• Leadership
• Integrated Marketing
• Market Research
• Marketing Communications
• Operational Planning
• B2b Marketing
• Product Marketing
• Marketing Research
• Social Media
• Product Management