Jacalyn High

About Jacalyn High

Over the last decade, I have had the pleasure of guiding a major market innovator from a more traditional advertising model into the digital age. While our early strategic direction focused on print and PR, during my time as marketing director, we launched a website with full e-commerce capabilities, debuted an e-learning site, and brought a new mobile app to our customers and sales partners. I also oversaw the launch of new cordless technology, engaging our customer base with both traditional and digital-facing tactics.I guide a diverse team of marketers to create a unified voice for a mature brand. My strengths lie in strategic planning, marketing strategy, business development, sales, and event planning. I love to try new things, push the envelope, and find out what’s next in the communication universe. In my time off, I enjoy traveling the world with my family.

Experience

1. Director of Marketing

   Emerson

   Oct 2021 — Present · Bellevue, WA, US

   Drive business strategy through focused marketing tactics for retail and commercial vacuums at Emerson Tool Company. Manage a talented team of marketers to execute brand and channel strategies.

Education

• Pepperdine University

  Bachelor of Arts - BA, Advertising

Skills

• Marketing Communications
• Sales
• Strategic Planning
• Marketing
• New Business Development
• Trade Shows
• B2b
• Event Planning
• Sales Management
• Business Development
• Account Management
• Key Account Management
• Marketing Strategy
• Public Speaking
• Management
• Team Building
• Product Development
• Contract Negotiation