Jabiby Haddad

About Jabiby Haddad

I specialize in creating and implementing innovative marketing strategies, using data storytelling and journey mapping to elevate customer experiences while optimizing messaging and targeting. With a proven ability to build strong cross-functional relationships, I collaborate effectively with product and tech teams to execute impactful marketing initiatives. I am experienced in developing experimentation roadmaps and staying adaptable to market trends to enhance marketing effectiveness. Additionally, I focus on crafting customer-centric go-to-market strategies and refining key touchpoints to drive higher conversion rates and improve program visibility.

Experience

1. Sr Product Marketing Manager - Amazon Access

   Amazon

   Jul 2021 — Present · Seattle, WA, US

   I oversee the development and execution of go-to-market strategies, shaping customer-centric messaging, segmentation, and journeys for new program launches. I drive acquisition and engagement marketing initiatives, collaborating across teams to introduce new benefits across multiple channels. I improve program discoverability by executing targeted navigational and search campaigns alongside Product, Tech, and UX teams. I also develop attribution models with BI to assess and optimize campaign effectiveness, enhancing conversion rates. I lead experimentation efforts to assess the financial impact of marketing incentives, driving higher profitability. I create and implement comprehensive marketing plans that define value propositions and leverage display ads and email automation to spur growth. Additionally, I launch incentivized marketing strategies to generate incremental purchases, exceeding sales and customer spend goals.

Education

• Hult International Business School

  Master of International Marketing, International Marketing

  2015 — 2016

• CESA

  Bachelor of Business Administration (B.B.A.)

  2004 — 2009

Skills

• Market Analysis
• Marketing Strategy
• Planificación Estratégica
• Customer Insight
• Estrategia Empresarial
• Comunicaciones De Marketing
• Estrategia De Mercadotecnia
• Marketing Management
• Investigación De Mercados
• Marketing Communications
• Business Strategy
• Trade Marketing
• Marketing
• Strategic Planning
• Mercadotecnia
• Market Research
• Market Planning
• Microsoft Office
• Strategy
• Management
• Accounting
• Corporate Finance
• Business Analysis
• Competitive Analysis
• Negotiation