Jabeen M.
Innovative Product Marketer | Crafting Go-To-Market Success | AI Enthusiast | Problem Solver | Gets Stuff Done
- Role
- Product Marketing Manager - Global Services Portfolio at Avaya
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
About Jabeen M.
Results-driven product marketing professional with 10+ years of experience in go-to-market planning & strategies, product launches, and technical marketing. Proven track record managing marketing for a $1B+ Services portfolio and a $500M+ Phones & Devices business. Skilled in developing customer-focused solutions and driving cross-functional collaboration to achieve business success.
Experience
Product Marketing Manager - Global Services Portfolio
Jun 2022 — Present
Global Services Portfolio Leadership: Managed marketing activities for Global Services portfolio, covering ACES professional services, Hybrid Cloud Services/Experience Builders, Support & Managed Services.Differentiated Messaging Strategy: Crafted differentiated messaging to showcase value propositions and drive adoption of AI, Cloud, and Digital solutions.Content Development and Enablement: Partnered with solution architects / technical delivery teams to create high-impact content, such as AI use cases, videos, case studies, webinars, and training, tailored to industries like healthcare, hospitality, and education.Strategic Collaboration with AI Partners: Collaborated with strategic partners Journey and Cognigy to enhance Avaya\'s contact center solutions by integrating advanced AI and mobility capabilities, driving seamless customer authentication, personalized experiences, and operational efficiency for diverse industries.Professional Services Rebranding: Contributed to the rebranding of professional services to ACES in 2023, positioning Avaya as a leader in innovative solutions.Content Accuracy and Value Demonstration: Maintained content accuracy across internal and external web platforms, ensuring consistent messaging and value demonstration for Avaya Services.Campaigns and Market Growth: Drove adoption and growth by aligning innovative service offerings with customer needs through targeted campaigns, sales enablement strategies, and market research initiatives.Event Marketing and Brand Elevation: Elevated Avaya’s brand visibility by contributing to key industry events like Avaya Engage and GITEX.
Education
BVB College of Engineering & Technology, Hubli - Karnataka
Bachelor of Architecture (B.Arch.)
Santa Clara University - Leavey School of Business
MS
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