Jabal Torres
Lead Front End Engineer, Site - Postmark @ActiveCampaign
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WORK HISTORY
Lead Front End Engineer, Site - Postmark @ActiveCampaign
As the owner of Postmark’s marketing website, I drive the design, development, strategy, and user experience to create a high-performing, scalable, and conversion-optimized web experience. My role blends technical expertise, UX design, and marketing strategy, ensuring our website and digital assets align with customer needs and business goals.Key Responsibilities & Impact:• Web Strategy & UX – Lead the design and user experience for Postmark’s marketing site, shaping customer journeys that drive acquisition and engagement.• Full-Stack Development – Build, maintain, and enhance the site using Craft CMS, Twig, PHP, and JavaScript while optimizing performance and scalability.• Conversion Optimization – Implement data-driven UX improvements that enhance conversions and engagement across the site.• Demand Generation & Paid Search – Support marketing initiatives by creating high-impact landing pages, email templates, and ad creatives for demand generation campaigns.• CMS Development & Customization – Ensure a seamless publishing experience in Craft CMS, building custom templates, fields, and occasionally plugins to enhance content management.• Collaboration & Cross-Functional Impact – Partner with marketing, product, and engineering teams to align the website’s experience with broader brand and business objectives.• Technical SEO & Performance – Optimize website structure, code, and assets for speed, accessibility, and search visibility.Notable Achievements: Revamped the Postmark pricing page, improving clarity and conversion rates by refining its UX, layout, and interaction design. Built modular and scalable landing page templates in Craft CMS, streamlining content updates and A/B testing. Enhanced analytics and reporting, implementing Google Marketing Platform tools to measure performance and user behavior. Bridged the gap between design and development, ensuring a cohesive, high-quality experience across all digital touchpoints.
EDUCATION
The Art Institute of California-San Francisco
Web Design and Interactive Media, Graphic and Web Design
SKILLS
ABOUT JABAL TORRES
As a Senior Designer and Developer at Postmark by ActiveCampaign, I lead design projects that drive engagement through the entire customer lifecycle. I use Figma, Craft CMS, and other tools to create web, marketing, and in-app experiences that are innovative, user-friendly, and aligned with the brand identity and business goals. I have over 10 years of experience in web design and development, working with clients across various industries and sectors.My passion is to create engaging digital experiences that connect with the audience and deliver value. I have a strong background in UX design, web strategy, data analysis, and SEO, as well as coding skills in HTML, CSS, JavaScript, and PHP. I enjoy working collaboratively with developers, designers, and stakeholders, as well as independently on challenging projects. I\'m always eager to learn new technologies and techniques, and to push the limits of web design and development.
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