Jaana Thoren

WORK HISTORY

EDUCATION

ABOUT JAANA THOREN

I am an experiences marketing and communication leader with global and local cross category experiences from B2B and B2C sectors. I have a MBA degree with a focus on marketing, and multiple certifications in digital marketing, AI, and coaching. I am proficient in English, Swedish, and German, and have strong communication and collaboration skills.My passion and expertise lie in omni-channel marketing, brand building, and creating customer value. I am a team builder, used to handle budgets, and projects across various stakeholders and channels, driving change and innovation. Most recent years in various roles at IKEA-Interim Integrated Media leader optimizing market spend in Sweden- Sr. Project Leader ensuring the smooth hand-over of coaching responsibilities, allocated resources, and optimized product communication- Marketing & Communications Leader when I led the global marketing and communication direction for IKEA Home smart system, shifting the focus from \"tech\" to everyday moments and customer experience of smart homes. Before then, I worked in various Marketing Manager roles, ensuring Customer Experience, moving brand positions and driving Sales at ASSA ABLOY and Tetra Pak (B2B) and Egmont and Hemmkväll (B2C) I enjoy leading, developing, and working in teams, and I am always eager to learn and grow.