Janine Anderson

About Janine Anderson

Dynamic curator of digital and physical UX, marketing and communications experiences for 15 years running; helping people, brands and organizations use innovative strategies and compelling copy to connect meaningfully with their targets through integrated, omni-channel plans and campaigns. Equal parts UX-focused brand storyteller and analytics-informed content strategist with deep experience in copywriting and design direction for all forms of print and digital media. Skilled problem solver and quick learner who partners with stakeholders to create unique concepts and copy that distills complexity into simplicity, is audience-resonant, true to brand and within compliance. Psychology masters trained, versatile copywriter with a passion for asking the right questions, shaping user-centered journeys, and inspiring action at every touch.CORE COMPETENCIES:Brand Storytelling • Content Marketing • Copywriting • UX/UI • SEO • Strategy • Leadership • Team Building • Art Direction • Research • Concepting • Collaboration • Client Management • Persuasion • Presentations • Project Management • Video • Web Design • Marketing • Communications • Advertising • Branding

Experience

1. Senior Ux Content Designer

   TD

   Dec 2021 — Present

Education

• Texas A&M University

  Bachelor of Arts - BA, English/Journalism

• Westminster Theological Seminary

  Master of Arts (M.A.), Counseling Psychology

  2006 — 2008

Skills

• Leadership
• Squarespace
• Networking
• Branding & Identity
• Software as a Service (Saas)
• Social Media
• Team Development
• Social Media Marketing
• Editing
• Public Speaking
• Wordpress
• Project Management
• Storyboarding
• Digital Strategy
• Brand Management
• Content Strategy
• Marketing Strategy
• Research
• Influence Others
• Marketing
• Writing
• Information Architecture
• Interpersonal Communication
• Storytelling
• Customer Service
• Visual Storytelling
• Content Management Systems (Cms)
• Microsoft Office