Felix Kim

About Felix Kim

I work with consumer brands exploring opportunities in the U.S. market.Through my work in product marketing, retail strategy, and business development, I’ve spent years helping international brands navigate one of the most competitive consumer markets in the world.My experience spans multiple areas of the consumer goods ecosystem, including:• U.S. market entry strategy• retail channel development• distribution partnerships• product positioning and brand development• go-to-market executionI enjoy working with founders and manufacturers who are building distinctive brands and looking to expand their presence in North America.Much of my work sits at the intersection of global manufacturing and U.S. retail — helping bridge the gap between great products and successful market entry. Background in consumer products including electronics, apparel, beauty, cleaning, and food categories.Always open to connecting with founders, operators, and partners in the consumer products industry.

Experience

1. Founder Sr Consultant

   Frontline Development

   Jun 2019 — Present · Orange County, CA, US

   Advising international consumer brands on entering and expanding in the U.S. market.Work focuses on helping manufacturers and brand owners navigate the complexities of retail channels, distribution partnerships, and go-to-market strategy in North America.Key areas of focus include:• U.S. market entry strategy• retail channel development• distributor and partner sourcing• product positioning and brand strategy• go-to-market planning for consumer productsOften working at the intersection of global manufacturing and U.S. retail, helping translate strong products into viable commercial opportunities.

Education

• Babson F.W. Olin Graduate School of Business

  MBA, Entrepreneurship/Entrepreneurial Studies

  2005 — 2007

• Hanyang University

  BA, Business Administration

  1996 — 2003