Joe Griffith

Strategy Consultant (Bain Alum) | Growth, GTM & Commercial Due Diligence | Helping PE-Backed Mid-Market Companies Build and Execute Value-Creation Plans

Role
Founder and Owner at Wander New Mexico
Location
Santa Fe, NM, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Joe Griffith

I help PE-backed and mid-market companies figure out where to grow, how to win, and how to make strategy stick. Over nearly 20 years I\'ve worked alongside CEOs and operating partners on the moments that matter most: pre-close commercial diligence, post-merger GTM integration, value-creation planning, and the long-running transformations where the work shifts from strategy to execution.My work tends to sit at the intersection of data-driven analysis and practical implementation. I build market fact bases, run executive workshops, design go-to-market models, stand up PMOs, and pressure-test the assumptions that underpin EBITDA bridges and board narratives. Recent examples include: leading GTM integration planning for a ~$2B PE-owned software company post-acquisition; building a complete value-creation plan for an environmental technology company preparing for sale (mapping a path from ~$50M to ~$75M EBITDA by 2028); conducting buy-side commercial diligence for investors in equipment rental software and QSR food manufacturing; and developing a $250M+ growth roadmap for a PE-backed environmental services company facing regulatory headwinds.My deepest experience is in industrials, environmental services, tech/SaaS, and consumer goods (including restaurants, home goods, CPG, and food & beverage). I hold a BS in Economics from The Wharton School and bring an entrepreneur\'s operating perspective — I also built a $200K+ revenue tourism business from scratch in Santa Fe, NM, which keeps me honest about what it actually takes to move from strategy to results. If you\'re a PE sponsor, operating partner, or company leader working on a value-creation or growth initiative, I\'d welcome a conversation.

Experience

  1. Founder and Owner

    Wander New Mexico

    Oct 2016 — Present · Santa Fe, NM, US

    Founder and owner of walking food tour company. Built the company from scratch to where it is today -$200K+ annual revenues and a highly respected local brand with 5.0 average review across both TripAdvisor (400+ reviews) and Google. Currently responsible for all aspects of strategy, growth, marketing and oversight of GM.

Education

  • The Wharton School

    Bachelor of Science, Economics

    2003 — 2007

Skills

  • Consulting
  • Performance Improvement
  • Data Analysis
  • Human Capital
  • Market Entry
  • Project Planning
  • Proposal Writing
  • Performance Management
  • Analysis
  • Policy
  • Governance
  • Business Process Improvement
  • Organizational Design
  • Business Transformation
  • Risk Management
  • Organizational Development
  • Financial Modeling
  • Strategic Consulting
  • Business Strategy
  • Strategic Planning
  • Enterprise Risk Management
  • Change Management
  • Human Resources

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Joe Griffith — Founder and Owner at Wander New Mexico in Santa Fe, NM, US | Unifers