Jenni Vanderzanden
Strategic Merchandising, Sales & Planning Leader | Nike + DSG Alum | Drove $500M+ in Revenue | Retail, Omnichannel & Marketplace Expert
- Role
- Principal Dtc Merchandiser at SOREL
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Jenni Vanderzanden
I’m a merchandising, sales and planning leader who thrives on turning complexity into clarity. I’ve shaped go-to-market, product lifecycle, and assortment strategies for iconic brands like Nike, DICK’S Sporting Goods, and Powell’s Books—across wholesale, DTC, and retail environments.I specialize in connecting the dots between consumer insights, data, and margin—bringing structure to ambiguous spaces and building high-performance plans that move product and elevate consumer experiences. From creating open-to-buy frameworks and pricing strategies to leading GTM timelines and cross-functional alignment, I blend creative instinct and financial roadmaps into every role.I value collaboration, clarity, and strong, respectful leadership. I’m now seeking my next opportunity in Portland or with a remote-first team—ideally in a brand-led environment where I can contribute strategic impact, clear process thinking, and meaningful business results.KEY HIGHLIGHTS: Launched DSG\'s newest Banner, House of Sport. Experiential retailer like no other has been seen before. Added 23% of non-comp sales. Generated 62% incremental revenue piloting the ideation and commercialization of the new premium footwear deck strategy at Dick\'s Sporting Goods. Realigned channels and brand positioning, generating 18% non-comp sales by deploying a transformative North American women\'s apparel product strategy. I\'m not just driven by results; I\'m driven by inspiring people. I build strong, collaborative teams that embrace diverse perspectives and thrive on innovation.Let\'s connect and unleash the potential within!
Experience
Principal Dtc Merchandiser
Sep 2025 — Present · US
Driving digital merchandising strategy, seasonal product vision, and channel-level sales forecasting for SOREL.com and SOREL.ca. Lead assortment planning, buy execution, and cross-functional alignment to deliver a premium, performance-driven ecommerce experience.
Education
Portland State University
Bachelor's degree, Bachelor of Science in Business Administration
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