Rob Phillips

About Rob Phillips

At heart I am a collaborative, strategic and solutions-oriented digital marketing practitioner. While able to plan at the organizational level, I am still deeply passionate about day-to-day execution and digging into the data, which are the foundations for creating successful campaigns that drive profitable results.With nearly 20 years of digital marketing experience (both agency and client-side), I helped to take a 2-person digital agency and evolve it into a 70+ person organization with over $8.5 million in annual revenue prior to our acquisition by Wpromote. In 4 years with Wpromote, I had continued to lead our office, maintain executive ownership of our key accounts (including Marriott, Greystar Real Estate Partners and Frontier Airlines) and developed processes and procedures to improve cross-office and cross-channel efficiency and accountability throughout the organization.Key Areas of Digital Focus: Search Engine Marketing, Search Engine Optimization (SEO), Web Analytics, Programmatic/ Display Marketing, Client Development & ManagementKey Industries of Focus: Travel (Airline, Hotels, OTAs), Multi-Family Real Estate, Senior Living, Leisure and Retail

Experience

1. Vice President of Paid Media Strategy

   The Threadgill Agency, Llc

   May 2021 — Present · Dallas, TX, US

Education

• Michigan State University

  BA, Business Adminstration / Hotel Management

  1991 — 1995

Skills

• Omniture
• SEO Audits
• Search Engine Optimization (SEO)
• E-Commerce SEO
• Organic Search
• Google Analytics
• Email Marketing
• Marketing
• Online Advertising
• Web Marketing
• Web Analytics
• Paid Search Strategy
• Online Marketing
• E-Commerce
• Display Advertising
• SEO
• Sem
• Google Adwords
• Ppc
• Web Marketing Strategy