J. Morgan Driver
Senior Buyer, Men\'s Basketball Footwear & Sandals @Hibbett
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WORK HISTORY
Senior Buyer, Men\'s Basketball Footwear & Sandals @Hibbett
EDUCATION
Auburn University
Bachelor of Science, Apparel Merchandising, Design, and Production Management
Auburn University
Bachelor of Science, Business Administration; Marketing
SKILLS
ABOUT J. MORGAN DRIVER
Senior Category Merchant at Hibbett with 10+ years of industry experience, including 8+ years leading high-impact, high-volume categories within a complex, multi-brand, omnichannel organization. I own end-to-end category performance, accountable for sales, margin, inventory productivity, GMROI, and lifecycle management, while setting category direction through consumer-led assortment strategies and disciplined financial planning.I translate consumer insights, trend analysis, and marketplace dynamics into scalable merchandising strategies that align with strategic priorities, balance risk and opportunity, and drive sustainable, profitable growth. My approach is rooted in data-driven decision making, strong financial acumen, and thoughtful assortment architecture.A strategic leader and people developer, I bring deep expertise in category management, merchandising strategy, inventory optimization, and omnichannel execution. I partner cross-functionally across planning, marketing, allocation, digital, and store operations to ensure cohesive execution and a consistent customer experience, while building talent and strengthening long-term business health.
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