J. Morgan Driver
Senior Category Merchant | Merchandising Strategy | Vendor Negotiation | Inventory Optimization | Omnichannel Retail
- Role
- Senior Buyer, Men\'s Basketball Footwear & Sandals at Hibbett
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About J. Morgan Driver
Senior Category Merchant at Hibbett with 10+ years of industry experience, including 8+ years leading high-impact, high-volume categories within a complex, multi-brand, omnichannel organization. I own end-to-end category performance, accountable for sales, margin, inventory productivity, GMROI, and lifecycle management, while setting category direction through consumer-led assortment strategies and disciplined financial planning.I translate consumer insights, trend analysis, and marketplace dynamics into scalable merchandising strategies that align with strategic priorities, balance risk and opportunity, and drive sustainable, profitable growth. My approach is rooted in data-driven decision making, strong financial acumen, and thoughtful assortment architecture.A strategic leader and people developer, I bring deep expertise in category management, merchandising strategy, inventory optimization, and omnichannel execution. I partner cross-functionally across planning, marketing, allocation, digital, and store operations to ensure cohesive execution and a consistent customer experience, while building talent and strengthening long-term business health.
Experience
Senior Buyer, Men\'s Basketball Footwear & Sandals
Nov 2020 — Present
Education
Auburn University
Bachelor of Science, Apparel Merchandising, Design, and Production Management
2006 — 2011
Auburn University
Bachelor of Science, Business Administration; Marketing
2006 — 2011
Skills
- Email Marketing
- Brand Development
- Sales Management
- Account Management
- Microsoft Office
- Sales
- Online Advertising
- Photoshop
- Direct Mail
- Leadership
- Community Outreach
- Adobe Creative Suite
- Customer Service
- Advertising
- Social Networking
- Market Research
- Social Media Marketing
- Event Planning
- Retail
- Direct Marketing
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Inventory Management
- Social Media
- Marketing
- Public Relations
- Media Relations
- Brand Management
- Marketing Strategy
- Trend Analysis
- Public Speaking
- Marketing Communications
- Illustrator
- Event Management
- Digital Media
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