Matthew Osborn
Digital Marketing | Multichannel Marketing | Team Leadership | Marketing Automation | Marketing Analytics
- Role
- Principal Product Manager, Marketing Technology at Chevron
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Matthew Osborn
Marketing leader with demonstrated experience developing and executing multichannel B2B and B2C campaigns. Integrating SEM, social media, programmatic, and email channels to achieve goals including brand awareness, lead generation, and customer retention. Leverage marketing analytics to establish targets and measure return on investment.
Experience
Principal Product Manager, Marketing Technology
Jan 2021 — Present · Louisville, KY, US
Through marketing system and business process integration, demonstrated the value of the marketing technology stack including marketing automation, mobile app development, and Website experience. Delivered value measurement activities including A/B testing and building alignment with sales, marketing and technical teams.
Education
University of Louisville
Master of Science (M.S.), Organizational Leadership & Development
2011 — 2014
University of Louisville
Bachelor of Arts, Philosophy
1993 — 1996
Cornell University
Data-Driven Marketing Certificate, Marketing
2018 — 2018
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