Joseph C.
Senior Manager Consumer Insights & Voc @The Guitar Center Company
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WORK HISTORY
Senior Manager Consumer Insights & Voc @The Guitar Center Company
Westlake Village, CA, US
Leads the Consumer Insights and Voice of Customer functions at the Guitar Center Company family of brands, which includes Guitar Center, Musician\'s Friend, Music and Arts, Guitar Center Professional, and AVDG.
EDUCATION
University of Iowa
BA, International Studies
University of Iowa
BS, Psychology
ABOUT JOSEPH C.
Custom market researcher and insights consultant with experience in primary/secondary research across a variety of methodologies, thought leadership, and relationship building. In-depth understanding of both quantitative and qualitative research from start to finish with an emphasis on integrating multiple data streams, storytelling, and providing actionable results. Articulate communicator who collaborates and builds meaningful relationships, while promoting understanding and activating impactful insights. Experienced team leader with a strategic mindset who enthusiastically tackles complex problems, while being able to stay organized and manage expectations.Key Methodologies: Ad, Brand Health & AAU Tracking, On-site/In-person Interviewing, Copy Testing, Segmentation, A/B Testing, Focus Groups, Voice of Customer/CX, B2B, Diversity Research, Sponsorship & Event Research, and Global Multi Country ProjectsOther Industry Experience: Airlines, Automotive, College Sports, CPG, Fashion/Apparel, Linear TV & Video Streaming Services, Online Search, Retail, Smart Home/Home Security, Technology, and Telecommunications
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