J. Adam Ohara

About J. Adam Ohara

Data strategist, analyst, scientist, dynamic and visionary, results oriented professional with an unparalleled record executing complex and high profile reporting programs while propelling operational growth and profitability. Consistently delivers high-quality strategic insight by performing comprehensive analysis based on company needs. Drives major projects, programs, and initiatives from planning through tactical execution to testing and measurement. Actively looking for challenging position applying analytic and communication skills to drive marketing campaigns.Specialties: Events, QSR, CPG, Banking and Direct Mail experienceStatistical Modeling and AnalysisSAS, SQL Server, R, Windows

Experience

1. Vice President, Database Marketing & Analytics

   Gartner

   Sep 2017 — Present · Stamford, CT, US

   Global lead for database growth and segmentation, managing a staff of 17 database marketing, reporting, and data quality professionals. Responsibilities span Americas, EMEA, and APAC regions. Key contact for audience segmentation, database growth, customer prospecting, data privacy, and data governance efforts. Key Achievements:• Successfully launched new segmentation platform based on customer behavior across key Gartner marketing business units• Launched Data Governance task force bringing key data-using business units together clarifying data ownership, data stewards, and subject matter experts • Led General Data Privacy Regulation (GDPR) compliance effort across Gartner marketing community • Launched data requirements framework for gathering new production reporting and metrics requirements creating reduced team workload, quicker delivery times, predicable workflow • Instilled importance of test and learn framework within database marketing team• Rebuilt and elevated staff morale with new team vision while upgrading key skills through mentoring, a new training program, and re-tuned hiring focus

Education

• West Genesee

  High School Diploma

  1987 — 1991

• Boston College

  MA, Economics

  1995 — 1997

• Le Moyne College

  BA, Economics

  1991 — 1995

Skills

• Confined Space Rescue
• Market Analysis
• Management
• Training
• Emergency Vehicle Operations
• Leadership
• Strategy
• Program Management
• Incident Command
• Cross-Functional Team Leadership
• Marketing Strategy
• Customer Insight
• Rope Rescue
• Technical Rescue
• Sas
• Market Research
• Marketing
• Analysis
• Direct Marketing
• Analytics
• Data Analysis
• Segmentation
• Firefighting