Isabella West
Inspiring Wanderlust: Digital Marketing for #VisitHamptonVA
- Role
- Digital Marketing Specialist at Hampton Convention & Visitor Bureau
- Location
- Hampton Roads, VA, US
- LinkedIn followers
- 500 followers
Experience
Digital Marketing Specialist
Hampton Convention & Visitor Bureau
Sep 2023 — Present · Hampton, VA, US
Website & Search Engine Optimization- Increased Total Users on VisitHampton.com by 90%(an additional 271,768 people) in FY 2024-Found & fixed broken/outdated forms, ensuring it seamlessly integrates with CRM to streamline data collection for Visitor Services staff- Conducted a mini-SEO audit and resolved 1,148 link errors and improved average on-page SEO scores from 63 to 73 [Ubersuggest]- Initiated keyword research for easy wins, resulting in a new a blog post on \'beaches in Hampton, VA\' that ranked #1-2 on search engines for target keywords within three months.Social Media & Video Content- Contributed to The Descendants, a PRSA Excellence Award-winning video mini-series that garnered 107,250 Impressions across 3 platforms and generated 309% more engagement than the entire Facebook Page during the same month of the previous year. Optimized & scheduled videos for Facebook and YouTube, leveraging platform-specific best practices and SEO guidelines to maximize long-term reach- Repurposed short-form video content from Facebook & Instagram to increase brand reach across additional platforms; generating an additional est. 46,460 views across TikTok, Pinterest, & YouTube [2024].
Skills
- Project Management
- Event Management
- Microsoft Word
- Flexibility
- Sustainability
- Marketing Communications
- Website Administration
- Website Updating
- Community Outreach
- Newsletter Production
- Microsoft Powerpoint
- Event Marketing Strategy
- Teamwork
- Collaboration
- Leadership
- Event Planning
- Visual Communication
- Photography
- Videography
- Nonprofit Organizations
- Social Media
- Graphic Arts
- Press Releases
- Microsoft Office
- Public Speaking
- Social Networking
- Email Marketing
- Graphic Design
- Newsletters
- Team Building
- Time Management
- Social Media Marketing
- Customer Service
- Microsoft Excel
- Advertising
- Networking
- Video Editing
- Marketing
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