Izhar S.

About Izhar S.

Experienced Marketing Professional | B2B Marketing & Sales Operations SpecialistWith over 6 years of experience in marketing, I specialize in B2B marketing, managing sales operations, and driving impactful strategies that deliver results. I am passionate about streamlining processes, fostering business growth, and creating value in dynamic, results-oriented environments.Eager to seize new challenges and consistently raise the bar in achieving exceptional results.Results-driven email marketing and demand generation strategies leverage advanced tools and data insights to empower businesses to achieve sustainable growth and maximize ROI.

Experience

1. Sales Operations Manager

   Bissbay

   Dec 2024 — Present · Pune, IN

   Lead the design, implementation, and tracking of demand generation campaigns to generate qualified leads through email marketing, content syndication, webinars, seminars, and other marketing channels.• Build and leverage segmentation strategies for personalized and relevant campaigns.• Analyze, report, and share insights on marketing KPIs to show the effectiveness of the demand generation program, including lead follow-up and conversion rates down the funnel (MQLs, SQLs, HQLs etc).• Strategize and execute ABM strategies to expand and attract new business from target accounts.• Map campaigns and create roadmaps for each stage of the buyer\'s journey to track and monitor effectiveness and optimization opportunities.• Run outbound email programs and programmatic campaigns using 1st and 3rd party intent signals.• Partner with Sales and Marketing leaders to identify market opportunities and key targets based on user data.• Measure and report on the performance of specific creative, campaigns, and channels.• Consistently optimize and improve to deliver maximum ROI over time.

Education

• Savitribai Phule Pune University

  Master of Business Administration - MBA

  2019 — 2020