Izaak Smith
National Sales Director @ gearUP
- Role
- National Sales Director at gearUP
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Izaak Smith
National Sales Director | Executive Sales & Merchandising Leader | Go-to-Market Strategy, Consumer Insights, Brand Strategy, Product Creation, Retail Partnerships, Footwear, Apparel, Performance, Lifestyle, Outdoor BrandsAs a National Sales & Merchandising Director with over two decades at Nike and Jordan Brand, I specialize in transforming consumer insights into sustained growth, revitalizing brands, and driving competitive market share. My expertise spans retail market distinction, go-to-market strategy and organizational change leadership, consistently delivering enterprise-level results across billion-dollar businesses.I lead at the intersection of business transformation, data-driven decision making, and consumer-centric strategy — developing growth strategies, optimizing value chains, and guiding executive alignment between internal corporate and external partner stakeholders. From spearheading $100M product sales & marketing strategies to leading cross-functional teams, I focus on creating scalable growth through consumer insights, retail data analysis, financial partner alignment and advanced portfolio management.My leadership extends through cross-functional governance, stakeholder engagement, and executive mentorship, ensuring teams are aligned to corporate growth objectives while cultivating future leaders. I have guided strategic resets, designed segmentation & distribution strategies, and implemented performance dashboards that deliver performance transparency to executive leadership.Key areas of impact include:Strategic Leadership: Business transformation strategy, competitive market positioning, revenue growth acceleration, succession planning, organizational people development.Data & Analytics: KPI dashboard development, forecasting accuracy and analytics, BI ecosystems, consumer research data insights.Industry Expertise: Sportswear and lifestyle retail, global distribution strategy, partnership governance, consumer/member acquisition, brand marketing, national and specialty retail growth.Award-winning leader (Nike Maxim Award, Jordan 6 Rings Award) recognized for building consumer-first product strategies, product lifecycle management and fostering executive alignment across global markets. Passionate about shaping growth strategies that not only deliver market share but also build long-term enterprise value.
Experience
National Sales Director
Nov 2025 — Present
Education
Oregon State University
BS, Exercise Science & Athletic Administration
2000
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