Prasad Iyer
Music Business Consultant / Artist Strategy / Management / Touring
- Role
- Senior Artist Manager at REPRESENT
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Prasad Iyer
A music business professional with 10+ years in artist strategy, management, live bookings, touring, music rights, and brand partnerships. I help artists build long-term careers by shaping their business strategy, securing major opportunities, and bridging music and business to drive real impact. My work spans chart-topping releases, large-scale live shows, and collaborations with leading film, media, and music networks, including Netflix, Amazon Prime, Excel Entertainment, Marflix Pictures, Maddock Films, Sony Music India, Universal Music, Viacom Network, and T-Series.
Experience
Senior Artist Manager
Nov 2021 — Present
As a Senior Artist Manager at REPRESENT, I strategically manage OAFF, Savera, and Yashraj, shaping their careers and securing key industry opportunities across live performances, music releases, and brand partnerships.I\'ve elevated OAFF & Savera’s career, bringing their live show to life with a debut at VH1 Supersonic, establishing them among the top live performers known for their standout audiovisual experience, and leading multiple projects across films, IPs, brands, and independent music releases—including their contributions to Kho Gaye Hum Kahan’s Filmfare-nominated songs Hone Do Jo Hota Hai and Teri Yeh Baatein.Elevated Yashraj’s career, curating his first live band showcase at NH7 Weekender, achieving viral chart success with Dhundhala, and facilitating his contribution to Kho Gaye Hum Kahan’s Filmfare-nominated song Ishq Nachave.Top career highlights include:1. OAFF’s independent debut album Between Flowers.2. Yashraj’s EPs - Takiya Kalaam and Meri Jaan Pehle Naach.3. Three tracks for Netflix’s Kho Gaye Hum Kahan (with OAFF & Savera, and Yashraj).4. The title track for Amazon Prime’s Rainbow Rishta (with OAFF & Savera).5. A featured single for Amazon Prime’s Bandish Bandits S2 (with OAFF & Savera).6. Three tracks for T-Series’ film Starfish (with OAFF & Savera, featuring Arijit Singh & Ankur Tewari).7. The title track for Sony Liv’s Raat Jawaan Hai – one of India’s most-watched OTT shows.8. Two singles under a Sony Music India talent-label deal with OAFF & Savera.Managed and executed 100+ live shows for artists including OAFF & Savera, Yashraj, Anuv Jain, Lost Stories, Zaeden, etc.Expanded into brand partnerships, securing high-value deals for the REPRESENT roster, and co-curated a songwriting camp at KAIA Goa, in association with Universal Music India, fostering collaborations among 16 top-tier talents. Past representations at REPRESENT include Raja Kumari and Raman Negi.
Education
SIES College of Arts, Science & Commerce
Mass Communication/Media Studies
2014 — 2016
Somaiya Vidyavihar
Bachelor of Arts
2017 — 2020
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