Archana Iyer

Aspiring Marketing Analyst/Specialist | Specializing in Data-Driven Strategy & Insights | Open to Opportunities |Skilled in Python, Google Analytics, Tableau, Semrush

Role
Associate at Summerwinds Nursery
Location
Mountain View, CA, US
LinkedIn followers
500 followers

About Archana Iyer

Passionate Marketing Analyst with a strong background in data analysis and strategic marketing. Equipped with over 3 years of experience in the B2C automotive industry, I specialize in transforming complex data sets into actionable insights to drive business growth and enhance marketing strategies.I use various analytical tools and methodologies to interpret market trends, consumer behavior, and competitive landscapes. Proficient in data visualization techniques, I have a proven track record of delivering compelling reports and presentations that facilitate informed decision-making at all levels of an organization.Throughout my career, I have successfully collaborated with cross-functional teams to develop and implement targeted marketing campaigns that optimize ROI and enhance customer engagement. I thrive in dynamic environments where I can leverage my analytical skills to identify opportunities for optimization and innovation.Key strengths include:• Advanced proficiency in data analysis tools such as [Google Analytics, Tableau, Python, R]• Expertise in market research, segmentation, and trend analysis• Strong communication and presentation skills, with a demonstrated ability to translate complex findings into clear, actionable insights.• A collaborative approach to problem-solving, with a focus on driving results and continuous improvementI am passionate about leveraging data-driven strategies to drive business success. I am eager to contribute to a forward-thinking organization that values innovation and creativity in its marketing initiatives.Let\'s connect to explore potential opportunities for collaboration and growth.

Experience

  1. Associate

    Summerwinds Nursery

    Jan 2024 — Present · Palo Alto, CA, US

    Provided exceptional customer service and expert guidance on plant care, ensuring a positive shopping experience.Assisted customers in selecting appropriate plants based on their needs, environment, and care preferences.Conducted educational classes on plant care, enhancing customer knowledge and engagement.Supported retail marketing initiatives, including in-store promotions and seasonal plant displays.Managed weekly inventory orders, ensuring the availability of popular and high-demand plants.

Education

  • SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

    Masters in Global Business

    2017 — 2019

  • University of California, Riverside

    Masters in

    2022 — 2023

  • Savitribai Phule Pune University

    Bachelor

    2012 — 2015

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Archana Iyer — Associate at Summerwinds Nursery in Mountain View, CA, US | Unifers