Iyal Ezhilan
Senior Executive - Programmatic @Wpp | DV360 | CM360 | TTD
- Role
- Senior Executive - Programmatic at WPP Media
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Iyal Ezhilan
As an Analyst - Campaign Manager at iOPEX Technologies, I lead programmatic campaigns across DSPs like DV360 and Quantcast for North American B2B, B2C, and D2C clients. My role focuses on managing the complete media lifecycle, from campaign setup to reporting, with a strong emphasis on leveraging PMP deals and first-party data segmentation to optimize performance and enhance reach and conversions. Holding an MTech in Computer Software Engineering from Vellore Institute of Technology, my expertise spans CM360, GAM, and Google Analytics. I am dedicated to delivering tailored strategies and optimization solutions that drive measurable results for ambitious brands.
Experience
Senior Executive - Programmatic
Jan 2026 — Present · Chennai, IN
Education
Vellore Institute of Technology
Master of Technology - MTech, Computer Software Engineering
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