Yagna Narayanan Balasubramanian

Experience

1. Msme Development Expert

   EY

   Mar 2025 — Present · Bengaluru, IN

   Leadership & Strategic stakeholder engagement•Reported directly to the Director (MSME) to drive inclusive growth for 30 lakh+ traditional artisans under a national programme focused on end-to-end skilling, financing, and market access.•Delivered strategic presentations to 10+ ecosystem players including LIDKAR, KSHDCL, TRIFED, FabIndia, and HomeTriangle to onboard them as market enablers and value chain partners.•Regularly interfaced with senior bureaucrats including the Secretary and Chief Secretary to align Karnataka’s rollout with GoI priorities and policy compliance.On-Ground assessment & cluster planning•Led feasibility studies across 6+ districts (Belagavi, Mysuru, Hassan, Chitradurga, Bidar, Kalaburagi) to assess cluster readiness, infrastructure gaps, and trade viability for CFC establishment.•Identified high-potential trades and geographies based on economic density, artisan concentration, and market linkage feasibility—informing GoK’s cluster investment strategy.Programme Implementation & Monitoring•Executed daily tracking of scheme KPIs, ensuring real-time resolution of application pendency across all six scheme components.•Positioned Karnataka as the top-performing state nationally by driving implementation excellence across recognition, skilling, credit access, and digital enablement.•Analysed 30+ lakh SLBC loan records to produce trade-wise and region-specific credit insights, directly shaping GoK’s micro-targeting roadmap.Artisan Enablement & Market Access•Crafted marketing plans for all 18 trades, connecting traditional skills with contemporary demand, brand positioning, and e-commerce integration.•Designed Champion Artisan identification framework, creating a pipeline of high-impact beneficiaries eligible for tailored branding, packaging, and digital marketing support.•Facilitated tie-ups with national aggregators to ensure sustained market access, better pricing power, and long-term business transformation for grassroots artisans.