Ivy Tsai

About Ivy Tsai

Focused and driven Marketing Manager with experience supporting teams and impactful marketing initiatives across multiple channels to achieve business targets. Manage marketing strategies, drive branding objectives, and optimize performance marketing results. Launch products across regions and develop go-to-market strategy. Competencies include: Business Development, Partnerships, Digital Marketing,Team Leadership, Product Innovation, eCommerce, Growth Initiatives, Google AdWords (Display, Search), Digital Analytics

Experience

1. Senior Manager, Marketing Partnerships

   Remitly

   Jan 2024 — Present · Seattle, WA, US

   I build and lead brand partnerships programs across sports sponsorships, influencer marketing, community marketing, and affiliates. By partnering with businesses, content creators, and organizations, we drive full-funnel growth and build long-term brand equity.

Education

• IESE Business School

  Master of Business Administration (MBA)

  2012 — 2014

• National Taiwan University

  Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

• UCLA Extension

  Digital Analytics

• China Europe International Business School (CEIBS)

  Master of Business Administration (MBA), Exchange

  2013 — 2013

Skills

• Competitive Analysis
• Project Management
• Customer Insight
• Business Strategy
• Market Analysis
• Agile Project Management
• Social Media
• Product Management
• Market Research
• Management
• Advertising
• Marketing
• Sql
• Strategy
• Account Management
• Strategic Partnerships
• New Business Development
• Programmatic Media Buying
• Business Development
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategic Planning
• Product Development
• Doubleclick for Publishers (Dfp)