Ivy L.
Integrated Marketing Director | Strategic Partnerships & Investment Operations | B2C Product Verticals (CPG, Tech, Entertainment, Health)
- Role
- Director, Client Investment Lead at Essencemediacom
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ivy L.
Multidisciplinary Marketing Director with global client experience in tech (PaaS, B2C hardware, B2B), entertainment, travel, healthcare, CPG (food & beverage), and nonprofit categories. Consistent track record leading cross-functional (XFN) teams and overseeing the most complex, multi-million campaigns in partnership with the largest media companies.Notable product launches: smartwater rebrand, Facebook Watch, Instagram Stories, Portal, Messenger Rooms, Instagram ReelsStrong ability to navigate ambiguity within matrixed organizations and fast-paced environments by leveraging business acumen with technical expertise, marketplace knowledge, hybrid collaboration, operational efficiencies, and creative problem solving.Specialties: Zero-to-One GTM Brand Strategy, First-To-Market Custom Partnerships, Holistic Portfolio Approach, Team Development, Inclusive Leadership, Growth Marketing, Tech Stack Integrations, M&A Change Management, Attention to Detail, Lifelong Learner, Self-Starter with positive vibes & a sprinkle of kindness =)
Experience
Director, Client Investment Lead
Jan 2022 — Present · Los Angeles, CA, US
adidasThe Coca-Cola Company (Hydration & Portfolio Projects)
Education
University of Illinois Urbana-Champaign
Foundations of Everyday Leadership
2020 — 2020
UCLA
B.A., Double Major in Communication Studies and Psychology
Skills
- Public Speaking
- SEO
- Television
- Adobe Acrobat
- Nonprofits
- Film Production
- Social Media
- Email Marketing
- Microsoft Office
- Doubleclick
- Film
- Event Management
- Digital Strategy
- Publicity
- Social Networking
- Community Outreach
- Video
- Management
- Entertainment
- Event Planning
- Blogging
- Google Apps
- Integrated Marketing
- New Media
- Copy Editing
- Marketing
- Public Relations
- Online Advertising
- Editing
- Social Media Marketing
- Press Releases
- Digital Media
- Powerpoint
- Brand Management
- Advertising
- Content Strategy
- Digital Marketing
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