Ivy Oliver
CMO-Level Leader | Driving Impact Across Cybersecurity, SaaS, and Higher Education
- Role
- Head of North America Marketing at SANS Institute
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Ivy Oliver
I am a strategic marketing executive with more than 25 years of experience leading growth across cybersecurity, SaaS, enterprise software, and higher education. I have built and led high-performing teams, guided multi-year brand transformations, and developed demand generation and go-to-market strategies that deliver measurable momentum. My leadership includes product and portfolio marketing, sales alignment, customer experience strategy, and digital performance systems. I have served as a trusted advisor to founders, CEOs, deans, and public-sector leaders navigating rapid growth, digital transformation, or brand repositioning. I have helped organizations turn complexity into clarity and clarity into action. Whether supporting public-private cybersecurity workforce programs, modernizing marketing tech stacks, or building campaigns that connect learners and buyers to value, I bring a focus on strategy, impact, and purpose. I welcome meaningful connections to share ideas, explore collaboration, or discuss leadership roles where marketing plays a critical role in growth and mission success. If you\'re building something meaningful, I’d love to connect.
Experience
Head of North America Marketing
Jan 2024 — Present
As Head of North America Marketing at SANS Institute, the global leader in cybersecurity training, I spearhead in-region go-to-market strategies, demand generation, and strategic partnerships across commercial, enterprise, federal, and SLED sectors. Leading both B2B field marketing and B2C learner engagement teams, I work in tight partnership with sales to co-own pipeline performance, accelerate deal velocity, and deliver campaigns that convert across every stage of the customer journey.My focus is not just on driving growth but on helping SANS make a meaningful impact. I’m proud to support our mission by leading campaigns and partnerships that strengthen cybersecurity readiness across industries and communities. From public-private workforce initiatives to national upskilling programs, I’m motivated by the real-world change our work enables.
Education
Texas A&M University - Mays Business School
Bachelor of Business Administration - BBA
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