Ivy Kao
Sr. Product Manager, Product Monetization & Traffic Acquisition at Thryv
- Role
- Sr Product Manager, Product Monetization & Traffic Acquisition at Thryv at Thryv
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ivy Kao
Accomplished marketing professional offering a combination of 15+ years of digital marketing experience and solid customer/vendor relation management. A highly analytical, dedicated and detail-oriented team player.Specialize in- SEM (Search/Display/Mobile/DSA/Retargeting)- Google AdSense for Search - Google AdEX Display - SEO - Social Media Marketing - Email Marketing - Affiliate Marketing - Price Comparison Shopping Engines - Brand Building/Development - ROI Optimization - Web Technology - Web Analytics - Client Communication - Partnership Growth - Customer Behavior Analysis - Customer/Client Relation ManagementFamiliarity with- LinkShare - Commission Junction - Google Adwords - Bing Ads - Google Analytics - Webtrends - Facebook Advertising - Amazon Store - eBay Partner Network - PriceGrabber - Nextag - BizrateProficient in Microsoft Office of Word, Excel, PowerPoint and AccessKnowledge of HTML, Dreamweaver, Photoshop, SPSS and SQL
Experience
Sr Product Manager, Product Monetization & Traffic Acquisition at Thryv
Dec 2021 — Present · Los Angeles, CA, US
Manage SEM, Facebook and Yelp campaigns with an annual ad spend of $48M+- Manage Google AdSense for Search (AFS) monetization program with an annual gross revenue of $36M+- Manage Google Ad Manager Display monetization program.
Education
USC Annenberg School for Communication and Journalism
Master's Degree
2009 — 2011
Skills
- Sem
- Email Marketing
- Web Analytics
- Google Analytics
- Affiliate Marketing
- Social Media
- Online Advertising
- Photoshop
- Html
- Google Adwords
- Mobile Marketing
- Microsoft Excel
- Webtrends Analytics
- Dreamweaver
- Spss
- Sql
- C++
- Business Modeling
- Roi Optimization
- Customer/Client Relation Management
- Brand Building/Development
- E-Commerce
- Marketing
- Social Media Marketing
- Digital Marketing
- Marketing Strategy
- Online Marketing
- SEO
- Ppc
- Advertising
- Management
- Marketing Communications
- Market Research
- Analytics
- Marketing Research
- Search Engine Marketing (Sem)
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