Ivy H.
Manager, Account Management - on Demand, Entertainment, Fintech Crypto, Media @Snap Inc.
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WORK HISTORY
Manager, Account Management - on Demand, Entertainment, Fintech Crypto, Media @Snap Inc.
DR & iOS 14 subject matter expert, with a focus on Direct Response performance marketing (70% DR/30% Branding)- Manage a high-performing team of 8 on the fast growing On Demand, Fintech/Crypto, Entertainment, Media verticals. Hire, onboard, coached, mentor Advertiser Solutions Account Managers- Onboarded and grew top tier advertisers in the fintech/crypto vertical, built strong client partnerships by serving as the industry and platform expert. Spearheaded data centric solution selling and full funnel media solutions. KPIs include: conversions (CPA), lead-gen, app install, ROAS, LTV, etc.
EDUCATION
Washington University in St. Louis
Master of Science, Customer Analytics - Business Statistics
Washington University in St. Louis
Olin Big Data Association, Co-Founder & VP of Marketing
Washington University in St. Louis - Olin Business School
Teaching Assistant - Managerial Economics (MBA Class)
Zhongnan University of Economics and Law
Bachelor of Arts - BA, International Business
SKILLS
ABOUT IVY H.
Direct Response | Growth Marketing | Performance Marketing | iOS 14 | SkAdNetWork |…
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