Ivy H.
- Role
- Manager, Account Management - on Demand, Entertainment, Fintech Crypto, Media at Snap Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ivy H.
Direct Response | Growth Marketing | Performance Marketing | iOS 14 | SkAdNetWork |…
Experience
Manager, Account Management - on Demand, Entertainment, Fintech Crypto, Media
May 2021 — Present
DR & iOS 14 subject matter expert, with a focus on Direct Response performance marketing (70% DR/30% Branding)- Manage a high-performing team of 8 on the fast growing On Demand, Fintech/Crypto, Entertainment, Media verticals. Hire, onboard, coached, mentor Advertiser Solutions Account Managers- Onboarded and grew top tier advertisers in the fintech/crypto vertical, built strong client partnerships by serving as the industry and platform expert. Spearheaded data centric solution selling and full funnel media solutions. KPIs include: conversions (CPA), lead-gen, app install, ROAS, LTV, etc.
Education
Washington University in St. Louis
Master of Science, Customer Analytics - Business Statistics
Washington University in St. Louis
Olin Big Data Association, Co-Founder & VP of Marketing
Washington University in St. Louis - Olin Business School
Teaching Assistant - Managerial Economics (MBA Class)
Zhongnan University of Economics and Law
Bachelor of Arts - BA, International Business
Skills
- Public Speaking
- Microsoft Word
- Leadership
- Microsoft Office
- Microsoft Excel
- Marketing
- Research
- Powerpoint
- Integrated Marketing
- Sql
- Tableau
- Predictive Modeling
- Analytics
- Data Analysis
- Financial Modeling
- Consulting
- Analysis
- Financial Analysis
- Marketing Research
- R
- Market Research
- Social Media
- Quantative Analysis
- Consumer Insight
- Java
- Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.