Ivy Lee
Principal at BCG | Commercial & GTM Strategy | Former Founding Operator
- Role
- Principal at Boston Consulting Group (BCG)
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Ivy Lee
Strategy leader and operator with experience driving commercial and go-to-market strategy for Fortune 500 clients, and building real-world businesses with full P&L and team ownership.Currently a Principal at Boston Consulting Group, partnering with senior executives on pricing, growth, M&A, and data-driven decision making across consumer, B2B, and private equity contexts.Previously part of the founding leadership team for Vietnam’s first private-sector airport terminal, where I led commercial strategy and operations, scaled a 30+ person team, and helped build the business from launch to profitability.Known for translating complex analysis into clear decisions, building trusted cross-functional partnerships, and driving execution in ambiguous environments.
Experience
Principal
Nov 2025 — Present · Atlanta, GA, US
Partner with C-suite and business unit executives on commercial strategy, pricing, go-to-market, and M&A decisions across Fortune 500 and private equity clients
Education
Foreign Trade University
Bachelor's degree, International Business / Economics
2009 — 2013
Emory University - Goizueta Business School
Master of Business Administration - MBA, Strategy and Business Analytics
2019 — 2021
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