Ivy Molina Herrera

Digital Designer @MSC Industrial Supply Co.

Davidson, NC, US

Identify the key customer segments and personas that the Customer Solutions team is targeting. Collaborate with the product, sales, operations, development, and marketing teams to create engaging and effective digital experiences that address the needs and pain points of the customers. Use various tools and platforms to manage, optimize, and measure the performance of digital experiences, and the impact they have on the opportunity funnel. Conduct user research, testing, and feedback sessions to validate the assumptions and hypotheses behind the digital experiences. Iterate and improve digital experiences based on the data and insights gathered from the users.Define the goals, objectives, and key results (OKRs) for the digital experiences projects, aligned with the Customer Solutions Go-to-Market strategy. Break down the projects into manageable tasks and milestones, and assign roles and responsibilities to the team members. Create and maintain a project plan and a roadmap that outlines the scope, timeline, budget, and deliverables of the projects. Communicate and coordinate with the stakeholders, sponsors, and partners of the projects, and provide regular updates and reports on the progress and status of the projects. Anticipate and mitigate any risks, issues, or dependencies that might affect the quality or success of the projects.

Appalachian State University

Bachelor of Science in Business Administration - BSBA, Logistics, Materials, and Supply Chain Management

Walker College of Business at Appalachian State University

Bachelor of Science in Business Administration - BSBA, Logistics, Materials, and Supply Chain Management