Ivy Lin
Partnership Manager @ODK Media | Results-oriented Strategist | Revenue soared 3.3x in Q1 YoY
- Role
- Partnerships Manager at ODK Media
- Location
- Anaheim, CA, US
- LinkedIn followers
- 500 followers
About Ivy Lin
Former UC Irvine Anteater & \'Cuse Orange.Programmatic Ad Partnership Manager @ODK Media.I specialize in crafting storytelling marketing strategies, and data-driven monetizing programmatic ad auctions.Strong faith in the sweet spot of data, strategy, innovation, and human relationships—building high-impact ad partnerships that drive real revenue lift. With a keen eye on the OTT/CTV industry and monetization, I navigate the evolving ad tech landscape to create seamless, scalable, and profitable solutions.Whether it\'s troubleshooting, optimizing revenue, forging strategic alliances, or unlocking new private auction opportunities, I bring a blend of dedication, analytical thinking, and industry expertise to the table. Always exploring, always innovating.Core Competencies & Skills - Currently manage 80+ DSP/SSP clients- Developed strong partnerships with Top DSP/SSP in global market: Unruly Nexxen, Pubmatic, Google, Amazon etc- Programmatic Ad Monetization, Data Analysis & Visualization, Account Management, Brand Strategy, Marketing Planning, Media Planning Consulting, PR/GR- Google Ad Manager, Amazon Publisher Service TAM, Publica, Meta Ads, TikTok Ads etc- Adobe Suite(certified), Figma, Microsoft Office Suite, Procreate
Experience
Partnerships Manager
Nov 2023 — Present · Fullerton, CA, US
Develop and sustain robust relationships with both existing and prospective DSP & SSP partners- Spearhead negotiations and proficiently manage partnership agreements, overseeing a portfolio of 70+ accounts- Facilitate seamless collaboration with internal teams to discern and pursue strategic opportunities, yielding notable improvements in product performance metrics such as revenue, fill rate, viewability, render rate, etc. Additionally, successfully implemented multiple in-stream and out-stream ad products, resulting in a substantial increase in ad revenue- Maintain a proactive stance towards industry trends and competitor activities, adeptly capitalizing on emerging business prospects and proceeding with PR actions.
Education
University of California, Irvine - School of Social Ecology
Criminology, law & society, Criminology law
2016 — 2020
S.I. Newhouse School of Public Communications at Syracuse University
Master of Arts - MA, Advertising
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