Ivonne Tostado

About Ivonne Tostado

With over a decade of experience leading strategic marketing initiatives, managing high-performing teams, and developing customer-centric programs, I’m confident in my ability to drive engagement, retention, and measurable results.In my previous marketing management roles, I’ve successfully built and optimized loyalty initiatives by leveraging cross-functional partnerships and a strong foundation in data analytics. I’ve collaborated with product, tech, and creative teams to implement workflows that enrich the customer experience across digital platforms. I\'ve led global marketing operations, oversaw key vendor relationships, and managed multimillion-dollar budgets, ensuring that every investment was aligned with customer value and business outcomes.I’m particularly passionate about creating programs that go beyond transactional rewards. I believe loyalty is built through consistent value delivery, behavior-shaping tools, and meaningful engagement. That’s why I’ve integrated habit formation strategies and personalized communication in past programs to deepen customer relationships and enhance long-term satisfaction.My management approach blends coaching and accountability, empowering team members while aligning them with strategic goals.

Experience

1. Marketing Director

   Aquapools Aquamarine Pools

   Jun 2025 — Present · Georgetown, TX, US

   As Marketing Director at AquaPools, the world’s largest fiberglass swimming pool installer, I lead the company’s brand strategy and digital marketing initiatives across all locations in Texas, Louisiana, and Oklahoma. My role focuses on elevating brand presence, driving qualified lead generation, and increasing customer engagement through targeted online and offline campaigns.Key Responsibilities-Overseeing brand development and consistency across all platforms and showroom locations-Planning and executing digital marketing campaigns, including paid search, social media, email marketing, and SEO-Managing multi-location marketing strategies to support regional sales goals-Collaborating with designers, vendors, and internal teams to create compelling marketing assets-Analyzing performance data to optimize campaigns and improve ROI-Developing local event promotions and supporting sales initiatives with branded materials.

Education

• University of Houston-Downtown

  Bachelor of Business Administration, Marketing

  1999 — 2003

Skills

• SEO
• Strategy
• Marketing Strategy
• Marketing Communications
• Facebook
• Photographer
• Excellent Communicator
• Display Marketing
• Css
• Marketing
• Strategic Partnerships
• Event Coordinator
• Advertising
• Organic Search
• Interactive Marketing
• Business Development
• Public Relations
• Google Analytics
• Digital Marketing
• Online Advertising
• Blogging
• Lead Generation
• Market Research
• Marketing Management
• Strategic Planning
• Global Marketing
• Google Pay Per Click
• Ppc
• Budgeting & Cost Control
• Market Research & Competitive Analysis
• B2b Marketing
• Product Marketing
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Personnel Management
• Campaign Planning & Execution
• Web Analytics
• Ppc Bid Management
• Team Building