Ivonne Hallard
- Role
- Senior Director, Marketing & Communications at Audubon Companies
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Ivonne Hallard
I am a seasoned marketing and communications leader and strategy consultant with 15+…
Experience
Senior Director, Marketing & Communications
Oct 2013 — Present · Houston, TX, US
Sr. Director of Marketing at Audubon Companies, a leading provider of EPC, cybersecurity, and technical solutions for the energy, renewable, power, utility, and industrial markets. Broad scope responsibility includes leading go-to-market strategies using best-in-class tools, products, and processes. Elevate brand positioning, launch new products and services, increase customer acquisition and retention, and differentiate and reinforce the value proposition of business solutions and technologies. Strong qualifications in strategic B2B sales and marketing, business planning, market segmentation, and project management. Oversee a $1.5MM enterprise marketing budget, five-member team, and external agencies. Report directly to the CEO. • Designed and implemented integrated marketing strategies to support sales and new business development initiatives that led to $100MM in revenue growth. • Led vertical positioning in support of top-line revenues, business needs, and profitability objectives. • Worked with managers, executives, and C-suite to identify areas of potential growth and developed communication and marketing programs for target markets and audience. • Spearheaded account-based marketing approach to achieve sales objectives, drive growth opportunities, and improve sales effectiveness. • Drove strategic improvements to enhance operational efficiencies including implementation of marketing automation to achieve sustained growth for four straight years. • Led, managed, and implemented strategic event and field activities to increase sales opportunities. • Guided and facilitated integrated marketing audits to identify martech technology gaps. • Structured and managed performance ROI metrics for established and new marketing programs. • Built and led high-performing cross-functional teams, recruiting high achievers from across the company and externally.
Education
The University of Texas at Austin
Bachelor of Arts - BA, Economics
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.