Ivona Ivanova
Senior Data Solutions Manager @Publicis Groupe
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WORK HISTORY
Senior Data Solutions Manager @Publicis Groupe
London, GB
Leading the Data & Reporting solutions roadmap across $100M+ ad spend, aligning people, process & tech.Promoted within 18 months to Senior Manager, expanding scope to a larger client portfolio and team leadership responsibilities.Key areas of focus include: client management, strategic consulting, data integrations, quality assurance & product development
EDUCATION
King's College London
Bachelor's degree, Digital Culture
University of Michigan College of Literature, Science, and the Arts
Digital Culture
ABOUT IVONA IVANOVA
I sit between marketing, data and engineering, driving strategic transformation and building scalable solutions for enterprise organisations.My work focuses on bringing clarity to measurement and alignment - acting as a trusted advisor to marketing teams, translating business needs into technical execution and working closely with BI/Engineering to modernise data and reporting ecosystems.Over the past 8 years, I’ve worked across both agency and in-house roles in the US, Norway and London, which has given me a strong perspective on how to guide teams through complex change and build systems that actually work in practice.My career path hasn’t been linear (think social media → marketing analytics → data product) which is why I don’t just think in pivot tables and arrays - I think in systems, workflows and how to turn data into narratives that resonate across all levels of the business.Alongside my role, I speak at events on data strategy, career development and navigating diversity & inclusion in the workplace. Expertise: Analytics | Product Development & Ownership | Data-Driven Strategy | Performance Marketing | People Leadership | Stakeholder Management | Media Efficiency | Tech BriefsAlways keen to connect online or IRL - if you think we should chat, feel free to send me a DM or find me at i••••@ivonaivanova.net.
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