Ivelisse Roche
Associate Director, Global Media & Consumer Engagement @Mondelēz International
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WORK HISTORY
Associate Director, Global Media & Consumer Engagement @Mondelēz International
My current responsibilities include: • Develop shared goals for region deployment that improves our core media capabilities and solidifies our media community. • Manage global team meetings that provide a collaborative forum for sharing media best practices, expanding media thinking and building media partnerships. • Strategic media lead for Global Biscuit brands – Oreo, Club Social/Tuc and belVita. • Manage media agency relationships inclusive of media consolidations to leverage the best agency resources for our global footprint. • Oversee Global agency evaluation process and remuneration to ensure best in class talent, service and capabilities. • Programmatic lead Key accomplishments: • Managed globally aligned media consolidation projects across Mondelēz that yielded significant savings and value to the organization. Led 5 media consolidation projects since 2012 from RFPs to transition management. • Led development of global partnership with TubeMogul to mark our entrée into programmatic buying and improve transparency, value and online video effectiveness. • Led negotiation for a major global partnership with Google that transformed the relationship from transactional to true partnership. Worked collaboratively with regions to develop negotiation strategy and determine investment level. • Managed the media buying and planning during the historic company split of Kraft Foods Inc. into two companies from an inventory, agency and systems perspective. Developed “how to” manual for new resources.
EDUCATION
NYU Stern School of Business
Bachelor of Science (BS)
SKILLS
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