Ivey Evans
Marketing Leader | MBA
- Role
- Director of Growth Marketing Strategy at Sedgwick
- Location
- Columbus, GA, US
- LinkedIn followers
- 500 followers
About Ivey Evans
In today\'s climate, it\'s no longer sufficient for business to simply market to consumers.…
Experience
Director of Growth Marketing Strategy
Dec 2024 — Present
Driving customer-centric growth at Sedgwick by leading strategic marketing initiatives that elevate brand positioning and enhance the end-to-end customer experience. With a deep understanding of property, casualty, and disability TPA services, I design high-impact campaigns, develop compelling content, and collaborate cross-functionally to deliver measurable results. Passionate about aligning marketing with business goals, leveraging data-driven insights, and creating meaningful connections across digital channels.
Education
The University of Georgia
BBA, BFA
2002 — 2006
The University of Georgia
Masters of Business Administration
2011 — 2013
Skills
- Customer Experience
- Strategy
- E-Commerce
- Project Management
- Strategic Planning
- Brand Management
- Marketing Strategy
- Web Analytics
- Integrated Marketing
- Customer Experience Management
- Social Media
- Analytics
- Public Relations
- Digital Strategy
- Digital Marketing
- Marketing Communications
- Marketing
- Google Analytics
- Sales
- Email Marketing
- Management
- Social Media Marketing
- Online Advertising
- Crm
- SEO
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